Next to the 'Match' box when setting rules up, there is a small square Wizard button which offers a variety of conditions including 'does not' and 'empty string', so dependant on how you wish to define a rule and on what type of item, these can be used to provide most cases of match.
Well, it seems that in the latest Pulsonix release matching an empty string works for net classes but not for net names.
I've attached a layout file with an example:
Component C105 has one of its pins not connected and submerged into a template (with net name "GND").
A "Match Pair Level" rule that references a <Net Name>=%# (empty string) vs <Net Name>=GND is defined and pad to copper gap is increased to 0.4 mm.
When appropriate template is filled is uses pad to copper gap from "Design Level" rules (0.1 mm) instead the one defined in "Match Pair Level" rule (0.4 mm)